WEIGHTS IN THE FACE HELP YOU
HIT STRAIGHTER PUTTS
Forget the status quo. Here’s your new paradigm: a forward center of gravity is better than one in the back. And that’s because it helps you hit straighter putts.
These are the new Frontline Putters. Their tungsten face weights increase accuracy, which means you’ll sink more putts in fewer strokes.
47.3g OF TUNGSTEN UP FRONT
That’s a whole lot of Tungsten in the face. It moves the Center of Gravity away from the rear (where everyone else puts it) and positions it up front.
And they’re also Metal Injection Molded. Which we think is pretty cool if you’re into that sort of thing.
HOW IT WORKS
A forward center of gravity reduces the Gear Effect on miss-hits. That’s good. Means your putts start straight and stay on-line.
Say your aim is spot on with your old, rear-weighted mallet. But, you strike the ball off the toe. That putt is going to roll off-line and miss the hole.
With Frontline, that same putt goes a lot straighter—straight enough to find the cup.
TOE STRIKE, STANDARD MALLET
TOE STRIKE, FRONTLINE
YEAH, WE FIXED DISTANCEÂ CONTROL TOO
Speed Optimized Face Technology—SOFT—is how we fixed the distance problem. You know, like when you’re sure you’ve hit a 6-foot putt, but the ball stops short at 5?
Turns out, that comes from miss-hits too. But SOFT is a groove pattern on Frontline’s forged aluminum face that adds speed on off-center strikes. So hit it off the middle or… don’t. You’ll still get the same distance.
WITHOUT SOFT, YOUR MISS-HITS STOP SHORT. LAME, RIGHT?
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